Social Media Marketing 2022; Expanding Your Online Presence
- Katrina Albu
- Jan 10, 2022
- 2 min read
The pandemic has made social media even more crucial for marketers. Businesses and entrepreneurs are seeing an increasing return on their investments in social media marketing and reaping exponential rewards. Keep reading below for the rundown on 2022 social media marketing, the best apps to use to transform your online presence and stay relevant.
Changes to Social Media planted in 2021 Blooming in 2022
Customer acquisition will continue to be driven by social media in 2022. To take advantage of these opportunities, marketing leaders need to plan their social media marketing strategies based on the latest shifts and meet their customers where they're spending time online. Today's clients are starting to devote more time to wildly popular apps TikTok and YouTube more than its predecessors, Facebook and Instagram.
TikTok hit 1 billion users far faster than Facebook (according to a digital 2021 report released by Hootsuite). However, Facebook is attempting to keep up with TikTok's video-based platform methods via new updates and edits. Aside from competing with TikTok, Facebook had a lot up its sleeve in 2021, particularly launching its mission of rebranding itself as "The Metaverse" (aka Meta).
The virtual reality world of digital space allows users to interact with one another in computer-generated environments as well as purchase property, conduct business affairs, exhibit NFTs (non-fungible tokens), and much more. Recently, celebrities have started hosting concerts in digital spaces. Meta intends to eventually be widely accessible and mirror real-life (minus the many rules and constraints of the physical world).
Aside from Facebook's rebirth as The Metaverse, TikTok is still leading the way in the speed at which it gains new accounts and creators. TikTok has also quickly become the easiest and fastest platform to grow your business organically in the social media realm.
A consistent source of viral trends that can be adapted for nearly every business and niche, TikTok makes it that much easier for a post or an entire account to go viral.
Launch Your New Account Stress-free with Expertise
It's not too late to create a space and build a presence for yourself and your business on the ever-popular TikTok. Reach out to an expert for help launching, growing, and sustaining your new TikTok account and any other social media accounts. Although the TikTok platform is relatively easy to navigate via self-discovery, many elements must be present in each post you publish to make sure your video is successful, garners attention to your account, converts viewers to followers, and catches potential leads transforming them to clients.
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